Welcome to the Education Session Library

In this online session, participants explored essential cash discipline habits every founder should build. Petar Angelov, Ev Pardey, and Simon Furer, shared practical insights on bridging the gap between accounting metrics and real cash flow, enabling effective liquidity management for scaling startups. Attendees learned how to maintain financial health, ensure investor readiness, and apply disciplined cash management practices in today’s funding climate.

In this online session, participants learned how to choose the right development partner for their AI products. Roksoliana Liubachivska and Alexander Savchenko, from Django Stars shared practical frameworks for assessing vendor estimates, managing budgets efficiently, and avoiding common pitfalls in AI product development. Attendees gained tools to plan finances, execute effectively, and maintain control over product quality and costs.

In this online session, participants learned how early-stage and scaling startups can build a structured, data-driven company culture without slowing execution. Laurent Decrue, Alex Limpert , Franziska Iselin, and Enzo Wälchli  shared practical insights on defining vision, mission, and values, setting strategic OKRs, and implementing tracking methods, KPIs, meeting rhythms, and tools to keep teams aligned and focused on growth.

In this online session, participants explored how AI is transforming startup business models. Andreas Goeldi, Partner at b2venture, shared key insights from his SSA Founders Day 2025 keynote, highlighting how generative AI and autonomous agents are reshaping the value chain. Attendees learned about emerging AI-driven business models and practical ways founders can adapt go-to-market, pricing, and product strategies to stay ahead.

In this online session, participants gained an inside look at what it really takes to scale a company. Maren Schlieper, Head of Strategy at HudsonGoodman AG, Scaleup Coach at Innosuisse, and Board Member at Medudoc AG, shared practical insights, hard-won lessons, and sustainable frameworks for growth. Attendees learned how to turn the challenges of scaling into opportunities for their startups and their own journeys as founders or leaders.

In this online session, participants explored how AI is reshaping startup sales and growth strategies. Theresa Engl and Manuel Hartmann, shared practical insights on using AI to optimize go-to-market efforts—from prospecting to closing deals—helping founders and sales leaders scale efficiently without growing their teams.

In this online session, co-hosted with BV4, participants gained a clear understanding of how startup valuations are built and perceived across different fundraising stages. Elodie Huber, Manager VC Transactions at BV4, explained key valuation methods, highlighted the main factors influencing valuations, and shared insights on how to align financials with a compelling startup story. Attendees also learned how investors assess value differently from founders and how to position their company strategically during funding rounds.

In this online session, co-hosted with HubSpot for Startups, participants explored how AI-powered automation is reshaping go-to-market strategies. Fabian Hartmann, Head of HubSpot for Startups, DACH, and Lanny Heiz, Founder of Enablement, explained how AI agents can autonomously manage tasks such as lead generation, outreach, and content creation—allowing startups to scale revenue efficiently with smaller sales teams. The session provided insights into leveraging AI to drive growth and build a GTM strategy fit for the future.

In this online session, co-hosted with Switzerland Global Enterprise (S-GE), you’ll learn how to prepare effectively for trade fairs, increase your visibility, and build valuable connections with partners, customers, and investors. Ramona Lieser, Project Manager Trade Fairs and Start-ups and Felicitas Gartmann, Consultant for Internationalisation Starters, explained the essential steps for trade fair success—from booth design and messaging to networking tactics—and introduced the benefits of exhibiting in SWISS Pavilions to help your startup stand out internationally.