Webinar: The Founder’s GTM Playbook: Build Your Sales & Marketing Machine Live in HubSpot

You’re wearing every hat. Sales, marketing, follow-up, reporting – it’s all you.

​Leads come in and fall through the cracks because you were in a product meeting. You walk into calls and rebuild context from scratch. Your pipeline lives across a spreadsheet, an inbox, and memory.
​This workshop fixes that.

Register here

• Date: 01.12.2026
• Time: 12.00-13.00
• Location: Online – Zoom
• Speaker: Stefany Ludeña, Head of Iberia, Italy, Benelux and Nordics at HubSpot for Startups

Session Main Takeaways

• Getting leads in. A landing page, a form, a workflow that follows up automatically. Leads come in, they get nurtured, you get notified, without you having to remember.
• A consistent outreach process. Every lead prioritised so you know exactly who to reach out to today, and why. An AI BDR to handle research and craft personalised outreach.
• A pipeline and GTM dashboard. A pipeline that reflects your actual sales process, and reporting that shows what’s working. So when an investor asks “show me the numbers”, you can.
• By the end you’ll have a clear picture of your GTM engine, and a system you can start using the same day.

Who this is for: Lean founding teams at pre-seed or seed stage. This session is intended for those who are net new to HubSpot.

Join the workshop and learn how to capture, nurture, prioritise, and report on your leads in one system.
Register now and start building your setup the same day.