Webinar: Mastering Trade Fairs: Essential Tips for Start-ups

Trade fairs can be game-changers for startups—but only if you approach them with the right strategy.

Whether you’re preparing for your first trade fair or looking to refine your presence at industry events, this session will equip you with the knowledge and tools to maximize your impact. Learn how to effectively showcase your startup, attract potential customers and investors, and build meaningful connections that drive business growth. Trade fairs are more than just exhibitions—they’re opportunities to elevate your brand, gain market insights, and create lasting partnerships.

The experts from Switzerland Global Enterprise S-GE will break down the essential steps to preparing for trade fairs, from booth design to networking tactics. Plus, get an introduction to SWISS Pavilions and discover how they can help your startup stand out on an international stage.

Register here

• Date: 21.05.2025
• Time: 12.00-13.00
• Location: Online – Zoom
• Speaker:

Ramona Lieser, Project Manager Trade Fairs and Start-ups
Felicitas Gartmann, Consultant Starters

Key Takeaways:

• Step-by-step guidance on trade fair preparation
• Proven tips for booth planning, networking, and audience engagement
• Introduction to SWISS Pavilions and how they can boost your presence