PR is dead? Long live PR! How to build your startup brand with PR

Join us and Brigitte Kaps, Founder and CEO of Rent a PR and Executive PR companies, for this long-awaited session on Public Relations for Startups: PR is dead? Long live PR! How Startups can build up their brand successfully with Public Relations.

Brigitte Kaps holds a Master of Advanced Studies in Business Communications (HWZ, MAZ & LSE) and a degree in communications science from the Frankfurt University of Applied Sciences. She has almost 20 years of international experience in management positions with leading foreign banks (ABN Amro, GE, RBS).

Before becoming self-employed in 2015, she was responsible for corporate communications at Cembra Money Bank (formerly GE Money Bank) in her capacity as a member of the Executive Board.

You can expect open discussion with startup use cases, and entrepreneurs learn about the essential know-how of PR, which is required to build up a company’s brand:

  • Tools and Channels
  • PR challenges of Technology and Scientific startups
  • Tips & Tricks for media work
  • .. and much more!

Register for the Event here!

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Do you plan to become an investor-ready (Pre-Seed, Seed, Series A)? Then join us for our in-person Education Session to find out which requirements you need to meet! Elodie Huber , Senior Associate at BV4, will explain to you some tricks and tips on how best to prepare yourself before embarking on this path! Your experts: Elodie Huber is a Senior Associate at BV4 and organizer of the Startup Weekend. She has 5 years of experience in Transaction Advisory on the Finance and Strategy side. She recently joined BV4 where she specializes in Fundraising and Deal Preparation. Her focus is on FinTech, MedTech, and CleanTech. Hosted in the BV4 AG offices at Förrlibuckstrasse 190, 8005 Zürich, on the 15th floor. This event is the perfect opportunity to gain insightful tips and ask all of your burning questions. You can be sure that this one is not worth missing, so secure your tickets before they’re all gone! Important to note: We take photos and videos at our events. By attending our events, you grant the Swiss Startup Association all rights to use the images/video and any reproductions or adaptations of the material for public relations, marketing, and social media purposes. Let us know if you wish not to be filmed or have your picture taken by emailing us at About the Swiss Startup Association: The Swiss Startup Association is an umbrella organization to represent the different startups across industries, regions and organizations. As an ecosystem, we shape the startup landscape in Switzerland by improving the conditions for Swiss startups on a political and educational level and provide them with the necessary viability. About BV4 BV4 is the leading independent expert in startup scouting, assessment, and valuation. Take the chance to get exclusive insights, network, and ask questions right away! Follow us on LinkedIn and stay updated!

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