Webinar: Big Ambitions, Smart Foundations: Meet Salesforce Free Suite for Startups

Does your startup have the right tech foundations in place, and will they still work as you grow? Which tools do you need today, and which ones will you need tomorrow? And how can you build a CRM setup that supports growth without adding unnecessary complexity?

This session, co-hosted with Nexell, builds on our Tech Tetris workshop at Swiss Startup Nights. It offers founders a practical guide to building smart IT and CRM foundations from day one. We will explore how Salesforce Free Suite gives startups free tools for sales, service and AI, and how customer data, sales, service and marketing can work together to create a consistent customer experience.

Participants will learn how to choose the tools that fit their needs today and how to build a foundation that can evolve with their business. Everyone will also leave with a Quick Start Kit to get going right away.

Register here

• Date: 27.01.2027
• Time: 12.00-13.00
• Location: Online – Zoom
• Speaker:
  John Sas — Founder & Managing Partner at Nexell
  With decades of experience in IT, CRM and technology transformation, John helps businesses make smart technology decisions, connect systems and data, and build solid foundations that can evolve as their business grows. For startups, it’s about getting the right bits together from the beginning — without overcomplicating things.

Session Main Takeaways

• Why the right IT and CRM foundations matter from day one, and how they help your startup grow without unnecessary complexity
• What Salesforce Free Suite offers and how to get started with it
• An introduction to the Salesforce ecosystem, including CRM, Customer 360 and Agentforce AI capabilities across Sales, Service and Marketing
• How to connect customer data, sales, service and marketing for a more consistent customer experience
• How to choose tools that fit your needs today and create a foundation that can evolve with your business
• Your Quick Start Kit, with practical tips and tools to get started immediately

Join this session to get your bits together and build a tech foundation your startup can grow with.