Join the webinar to learn how to make smarter AI decisions — and avoid building products that look impressive but fail to scale.

Webinar: Startups Perspective on AI: When to Use It and When to Walk Away

When does AI truly create value for a startup — and when does it only add cost, risk, and complexity?

As AI becomes increasingly accessible, the real challenge for startups is no longer how to build with AI, but whether AI should be used at all. Many products introduce AI where it adds little value, while increasing technical debt, operational costs, and long-term risk.

In this webinar, experts from HBM.ai will share practical guidance on how to evaluate AI use cases realistically. We’ll discuss common problems that appear to be ideal AI opportunities but are often better solved with simpler approaches, why AI models alone rarely create defensibility, and why vertical AI products consistently outperform horizontal tools. You’ll also gain a clear understanding of the hidden costs of running AI in production — from latency and hallucinations to monitoring and long-term maintenance.

Date: 10.03.2026
Time: 12.00-13.00
Location: Online – Zoom
Speakers:
Kateryna Stetsiuk, Principal AI Consultant at HBM
Olga Mendzebrovska, CEO & Co-Founder of HBM

Session Main Takeaways:

A clear framework for deciding when AI adds real value — and when to walk away
Real examples of problems that look like AI use cases but shouldn’t be solved with AI
Why successful vertical AI products apply AI only where it truly matters
Awareness of hidden production costs, including latency, hallucinations, monitoring, and ongoing maintenance

Register now to learn how to make smarter AI decisions — and avoid building products that look impressive but fail to scale.

About HBM.ai
HBM.ai is a co-innovation partner offering end-to-end product development services, from ideation to launch, including software development, AI, product management, and fundraising support. Led by a senior team with 20+ years of global experience, we deliver scalable, high-quality solutions using top Ukrainian talent based in the EU.

About the Swiss Startup Association The Swiss Startup Association (SSA) is the umbrella organisation and the voice of Swiss startups. As a sector-independent non-profit organisation, the SSA gives startups a strong voice vis-à-vis politics, business and the public and works to improve the conditions for startups in Switzerland.
Beyond its political engagement, the SSA fosters a community for startups, recognizing the unique challenges they face. Through networking opportunities, educational sessions, and practical services, the SSA collaborates with industry partners to offer tailored support and valuable resources to guide founders on their entrepreneurial journey.

Join the Swiss Startup Association! Tap into our member benefits, the comprehensive Investor List and get full access to our events. By becoming an SSA Member you enjoy discounted tickets to our big Founders Dinners and the SSA Founders Day.