Webinar: Startup Exits & M&A: Avoiding Pitfalls and Unlocking Value

An exit or strategic transaction is one of the most important milestones in a start-up’s journey. Yet many companies only start preparing when a buyer is already at the table, often leaving value on the table as a result.

In this webinar, we explore how founders can prepare early for a sale or strategic transaction, what buyers focus on most during due diligence, and where typical pitfalls arise. We also discuss which levers in process design and negotiation strategy can materially influence valuation, deal certainty, and overall outcomes.

The session provides practical insights to help founders approach M&A with structure, confidence, and a clear value-maximisation mindset.

Register here

Details:

• Date: 19.05.2026
• Time: 12.00-13.00
• Location: online, Zoom
• Speakers: Marco Brunner, Managing Partner at BV4

Key Takeaways:

• Why exit readiness must start long before a formal process and how early preparation impacts valuation and deal certainty
• How thinking like a buyer helps identify risks early and position your company more effectively
• Why process design, competitive tension, and negotiation strategy play a decisive role in the final outcome

Join this webinar to strengthen your exit readiness and unlock the full value of your company.

About BV4
We advise family offices, business angels, venture funds and corporates, as well as startups and growth companies, across the venture lifecycle. We provide end-to-end investor support for direct investments: deal sourcing/scouting, due diligence, valuation, and ongoing investment & portfolio management. We support growth companies through financing rounds and exit processes, from preparation to execution.

About the Swiss Startup Association
The Swiss Startup Association (SSA) is the umbrella organisation and the voice of Swiss startups. As a sector-independent non-profit organisation, the SSA gives startups a strong voice vis-à-vis politics, business, and the public and works to improve the conditions for startups in Switzerland.
Beyond its political engagement, the SSA fosters a community for startups, recognizing their unique challenges. Through networking opportunities, educational sessions, and practical services, the SSA collaborates with industry partners to offer tailored support and valuable resources to guide founders on their entrepreneurial journey.