Webinar: Navigating Sales and Marketing in the US for Swiss Medtech Startups

This session will provide Swiss medtech startups with essential insights and practical knowledge about navigating the US market, focusing on the key areas of marketing, sales, and communications.
The event, in collaboration with the Swiss Startup Association and Swissnex in Boston and New York will feature a keynote presentation followed by a moderated 30-minute panel discussion with experts.

Sign up for the event here

?Date: 21.08.2024
⏰Time: 17.00-18.00
?Location: Online – Zoom
?Speakers:
Jonas Duss, Principal and Owner at 1sourcehealth.com
Matt DiMarsico, Co-Founder, USA Launching Pad
Denise Steinbring, Chief Marketing Officer at Chief Outsiders

Discussion topics
● Key differences in marketing strategies for medtech startups between the US and Swiss markets.
● Variations in sales processes and customer acquisition strategies between Switzerland and the US.
● Common communication challenges for Swiss medtech startups entering the US market and how to overcome them.
● Successful marketing campaign examples by US medtech startups that Swiss companies can model.
● Importance of understanding cultural differences and regulatory requirements for effective marketing and sales in the US.

About the Swissnex
Swissnex bridges Switzerland and the world in education, research, innovation, and the arts. At Swissnex in Boston and New York, we connect Switzerland with North America and the global community, offering insights, creative collisions, and future-oriented perspectives. As the global launchpad for Swiss startups, our equity-free programs, including the Innosuisse Internationalization Camps, provide entrepreneurs with the knowledge and contacts needed to explore the US market.