Webinar: Building Tech Products Right: How to Avoid Costly Pitfalls

Bringing a tech product to life is one of the most exciting — and riskiest — challenges for startups. Too often, founders stumble not because they lack vision, but because of avoidable missteps in product development.

In this webinar, we’ll explore how to set the right foundation, make smarter decisions, and collaborate effectively with your tech team to ensure your product not only launches successfully but also scales sustainably.

Designed for founders and startup leaders, this session offers practical insights and proven frameworks to help you avoid common pitfalls, focus your resources, and build products that win in the market.

Date: 25.11.2025
Time: 12.00-13.00
Location: Online – Zoom
Speakers:
Kateryna Ovechenko, Head of Product Management at HBM
Alexandra Volkova, Head of Delivery at HBM

What You’ll Learn:

Smart Discovery: Validate both product–market fit and technical feasibility before committing resources
AI Decisions: Know when AI creates real value — and when it’s just hype that slows you down
Collaboration Success Factors: Proven practices for working effectively with your tech team (in-house, distributed, or outsourced)
Execution Excellence: How to balance speed, quality, and scalability to maximize your chances of delivering a winning product

Join the webinar to learn how to avoid costly mistakes and build tech products that scale.

About HBM.ai
HBM.ai is a co-innovation partner offering end-to-end product development services, from ideation to launch, including software development, AI, product management, and fundraising support. Led by a senior team with 20+ years of global experience, we deliver scalable, high-quality solutions using top Ukrainian talent based in the EU.

About the Swiss Startup Association The Swiss Startup Association (SSA) is the umbrella organisation and the voice of Swiss startups. As a sector-independent non-profit organisation, the SSA gives startups a strong voice vis-à-vis politics, business and the public and works to improve the conditions for startups in Switzerland.
Beyond its political engagement, the SSA fosters a community for startups, recognizing the unique challenges they face. Through networking opportunities, educational sessions, and practical services, the SSA collaborates with industry partners to offer tailored support and valuable resources to guide founders on their entrepreneurial journey.

Join the Swiss Startup Association! Tap into our member benefits, the comprehensive Investor List and get full access to our events. By becoming an SSA Member you enjoy discounted tickets to our big Founders Dinners and the SSA Founders Day.