Jonas Müller - The Tours

Meet our Premium Member: Jonas Müller, Co-Founder of The Tours

Jonas, could you please give a brief description of The Tours?  

The Tours is an App for motorbike enthusiasts where users can find curated tours or create one with their street preferences. It tracks the tours a user rides and saves them to a log book. I started programming The Tours as a side project during the Corona lockdown. After the first prototype, I presented the idea to my now two co-founders. So the team exists of the three founders, which work as a developer, a marketer, and a film director. The idea behind the app is to simplify where and with whom bikers go for a ride.

What are your main highlights of 2022 and what are your plans for 2023? What is your long-term vision? 

The long-term vision is to become the number 1 motorbike app in Switzerland. For 2023 is planned to roll out the social features, like creating groups and tours as an event so the users can ride together. In addition, we will send our users geo-located information that will entertain and activate them.

And what has been the biggest success that you have achieved in your startup? 

The first 500 users. Which came without any marketing just from one little article in a motorbike magazine.

If you could do it all over again, what would you do differently? 

Validate faster. it does not have to be everything perfect before releasing. Make it work, Make it right, and make it fast.

Can you share with us what motivates you to continue your business every day? 

To combine my two passions, programming, and motorbikes. Also to see an idea that I had a few years ago come to life.

One piece of advice for someone who is just starting out with their startup? 

Talk with everyone about your idea, you get a lot of feedback and maybe they know someone who can help you in one way or another.

What does it mean to you to be a member of the Swiss Startup Association? 

I like that I can support the Swiss startup ecosystem. You also meet a lot of interesting people at their events.

Would you recommend joining the Swiss Startup Association? If yes, why?

Yes, because it is a way to support the Swiss Startup ecosystem. They have interesting events where you can learn a lot and meet great people.

Have you ever visited the events of the Swiss Startup Association? If yes, which ones? Would you recommend them? 

Yes, the one about bootstrapping, which was interesting because we also want The Tours to be bootstraped. I totally recommend it! 

A big thank you to Jonas Müller and the The Tours for sharing your story with us!
If you want to know more about The Tours, visit  

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