In this online session, co-hosted with HubSpot for Startups, participants explored how AI-powered automation is reshaping go-to-market strategies.
Fabian Hartmann, Head of HubSpot for Startups, DACH, and
Lanny Heiz, Founder of Enablement, explained how AI agents can autonomously manage tasks such as lead generation, outreach, and content creation—allowing startups to scale revenue efficiently with smaller sales teams. The session provided insights into leveraging AI to drive growth and build a GTM strategy fit for the future.
