Webinar: What Investors Want to See: KPIs & Metrics for Startups

Which numbers really matter to investors? When should you measure which KPIs? And how can metrics support both decision-making and investor communication?

KPIs and metrics are more than reporting tools for investors. They are a core leadership instrument for founders to steer growth, make informed decisions, and build trust with stakeholders. This session focuses on which indicators should be measured at which stage of a start-up’s journey, with a clear emphasis on sales- and revenue-driven business models.

You will learn how investors interpret key metrics, how to align KPIs with your business model, and how to communicate them clearly and credibly. The session highlights how strong metric discipline improves internal leadership while strengthening fundraising and investor communication.

Sign up for the event here

• Date: 16.04.2026
• Time: 12.00-13.00
• Location: Online – Zoom
• Speaker: Patrick Griss, Co-Founder and CEO of Zühlke Ventures

Session Main Takeaways 

• Which KPIs and indicators should be measured at each growth stage
• How metrics serve as a leadership and steering tool for founders
• Why KPIs are critical in investor communication and fundraising
• Key metrics investors expect from start-ups with sales and revenue
• Common mistakes in KPI selection and reporting

Join this session to focus on the right metrics at the right time and use KPIs to lead your start-up and communicate confidently with investors.