Webinar: Protecting Your Brand: Trademark Strategy and the Gaisbock Case

Is your trademark protection ready to scale with your start-up?

Many start-ups still see branding as a design task rather than a strategic one. In reality, your brand is a core business asset that shapes pricing power, customer trust, and long-term growth. In competitive markets, a weak trademark strategy can quickly become a serious risk.

This webinar moves beyond theory and focuses on practical execution. You will gain clear, actionable insights into how to develop an effective trademark strategy from the early stages onward. Using the real-world journey of the Swiss start-up Gaisbock, the session demonstrates how trademark decisions directly influence brand growth and international expansion.

Register here

Details:

• Date: 31.03.2026
• Time: 12.00-13:00
• Location: Online – Zoom
• Meet our speakers:
  Ramon Riebli, Founder and CEO Gaisbock
  Ramin Shafai, Trademark and Design Specialist at E.Blum

Session Main Takeaways

• How to protect your intellectual property, from domain names to national and international trademarks
• How to avoid the most common and costly trademark mistakes founders make
• Practical case study insights and lessons learned from building and scaling the Gaisbock brand

👉 Join the webinar to learn how to protect your brand and avoid costly mistakes.

About the E. Blum & Co. AG
E. Blum AG is a premier IP law firm advising on patents, trademarks, designs, as well as cooperation and licensing agreements. Our attorneys have expertise from AI to biotech, with five being Innosuisse IP Coaches, specializing in guiding startups from inception to exit or IPO. You can find more information on our webpage eblum.ch

About the Swiss Startup Association
The Swiss Startup Association (SSA) is the umbrella organisation and the voice of Swiss startups. As a sector-independent non-profit organisation, the SSA gives startups a strong voice vis-à-vis politics, business, and the public and works to improve the conditions for startups in Switzerland.
Beyond its political engagement, the SSA fosters a community for startups, recognizing their unique challenges. Through networking opportunities, educational sessions, and practical services, the SSA collaborates with industry partners to offer tailored support and valuable resources to guide founders on their entrepreneurial journey.