Webinar: How to build a D2C Consumer Business – The Case of VIU Eyewear

Introducing VIU: Overview of VIU Eyewear and its mission, D2C model: advantages and disadvantages, Brand identity: Strategies for building a strong brand, Sustainability: VIU’s commitment to sustainable production, Marketing strategies: Customer acquisition and growth tactics, Q&A: Opportunity for participants to ask questions.

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Main Insights:

• Strategic Insights: Understand VIU’s vital strategies for thriving in the D2C consumer market.,
• Brand Building Essentials: Learn practical methods to establish a strong brand identity.,
• Sustainable Growth Framework: Explore how VIU integrates sustainability for enduring success and positive influence.

About VIU and the speaker, Kilian: Kilian Wagner, CEO and Co-Founder of VIU, redefines retail by blending online and offline experiences in the eyewear industry. VIU, a Swiss startup founded in 2013, offers premium, sustainable eyewear at affordable prices through its omnichannel approach. With nearly 50 flagship stores and a strong online presence across Germany, Austria, and Switzerland, VIU continues to expand. Kilian’s background includes five years as a strategy consultant at McKinsey & Company, focusing on growth strategy and market entry across various industries. He holds a Master’s degree in Business Administration from the University of St.Gallen (HSG).