Join this online session to build stronger financial habits and avoid the most common startup killer—running out of cash.

Webinar: Cash Discipline Habits Every Founder Should Build

While growth often takes center stage for founders, liquidity is the number one reason most startups fail.

In today’s funding climate, the old adage holds true: “Cash is king.”
This session will help you understand how to bridge the gap between accounting metrics—like ARR—and the real cash movement in your business. You’ll learn key concepts that enable effective cash management for startups in the scaling phase and gain practical insights to keep your company financially healthy and investor-ready.

Date: 21.10.2025
Time: 12.00-13.00
Location: Online – Zoom
Speakers:
Petar Angelov, Leader of Emerging Growth Companies at Deloitte
Ev Pardey, Co-Head Turnaround & Restructuring at Deloitte
Simon Furer, CFO of Voliro

What You’ll Learn:

Why tracking cash movements gives a deeper insight than revenue alone
How to optimize your cash conversion cycle for stronger financial control
Why liquidity forecasting is non-negotiable for operations and investor readiness

Join this online session to build stronger financial habits and avoid the most common startup killer—running out of cash.

About Deloitte
Deloitte offers integrated services that include Audit & Assurance, Consulting, Financial Advisory, Risk Advisory and Tax & Legal. The company approach combines insight and innovation from multiple disciplines with business and industry knowledge to help our clients excel anywhere in the world.

About the Swiss Startup Association
The Swiss Startup Association (SSA) is the umbrella organisation and the voice of Swiss startups. As a sector-independent non-profit organisation, the SSA gives startups a strong voice vis-à-vis politics, business and the public and works to improve the conditions for startups in Switzerland.
Beyond its political engagement, the SSA fosters a community for startups, recognizing the unique challenges they face. Through networking opportunities, educational sessions, and practical services, the SSA collaborates with industry partners to offer tailored support and valuable resources to guide founders on their entrepreneurial journey.

Join the Swiss Startup Association! Tap into our member benefits, the comprehensive Investor List and get full access to our events. By becoming an SSA Member you enjoy discounted tickets to our big Founders Dinners and the SSA Founders Day.