Protected: Measuring Marketing’s Effectiveness

Suzanne Leighton, Marketing Consultant and Volunteer Content Creator for SSA.

With a career journey from a three-person startup to a multinational with over 300,000 employees, she brings decades of hands-on experience across banking, insights and marketing. Her expertise is in marketing data and analytics – from tracking impressions and clicks through to advanced analytics. She helps marketers interpret metrics and understand models while recognising their limitations. Always an analyst, she is an astute observer of trends and the foibles that add colour to work and life.