Meet Lorenzo Bellina, CTO and Co-Founder of InfinityGen Sagl

Please tell us about InfinityGen Sagl

InfinityGen revolutionizes image acquisition for industries like ceramics and wallpaper. Using AI, companies can generate high-resolution visuals aligned with their brand in just a day instead of a month, cutting costs by over 50%. The solution enhances sustainability and removes repetitive patterns.

Please give some more details of your startup story: when/why you founded it, your business, team size, etc.

InfinityGen was founded by two friends inspired by a challenge in the ceramics industry: improving the image acquisition process with AI. After creating a tailored solution, they joined the BoldBrain Accelerator, refining their idea. Established in December 2024, InfinityGen aims to revolutionize image acquisition via a SaaS platform.

Tell us more about your plans for 2025 and what is your long-term vision.

In 2025, we aim to complete a ceramics industry pilot, expand into wallpaper and flooring leveraging the versatility of our AI solution, and grow our team with sales and business experts. Our vision is to become the leading platform for creative image generation, transforming product customization while driving innovation and sustainability.

What has been the biggest success that you have achieved in your startup?

Our greatest achievements include reaching the finals of the BoldBrain Accelerator Program and securing our first client in the ceramics industry.

If you could do it all over again, what would you do differently? What are your biggest learnings?

If we could start over, we’d focus on building a network of mentors and industry experts earlier to guide us in business and sales. As technical founders, we prioritized the solution but later realized the need to validate assumptions with users, refine our product, and prioritize market entry and customer engagement strategies.

What motivates you to continue your business every day?

Our motivation comes from the belief that we are solving a real and pressing problem for industries while driving positive change. The excitement of pushing boundaries, receiving feedback from early adopters, and knowing that our work has the potential to reshape industries and reduce environmental impact fuels our passion to keep moving forward.

One piece of advice for someone who is just starting out with their startup?

Focus on understanding your market and customers deeply before diving into product development. Validate your idea with real feedback, stay adaptable, and build a strong network of mentors and peers who can guide you through the challenges.

What does it mean to you to be a member of the Swiss Startup Association? 

Being part of the Swiss Startup Association offers the chance to connect with like-minded entrepreneurs, share experiences, and gain inspiration. It provides access to valuable resources, networking events, and expert insights essential for scaling, fostering growth, innovation, and sustainability within a supportive ecosystem.

Would you recommend joining the Swiss Startup Association? Why?

Yes, I would recommend joining the Swiss Startup Association. It provides valuable networking opportunities, access to industry experts, and insights into the startup ecosystem. Being part of the association can also open doors to potential partnerships, investors, and events that can help accelerate growth and visibility for startups.

Have you ever visited the events of the Swiss Startup Association? If yes, which ones? Would you recommend them?

Not yet, but we were introduced to the association by a member during the BoldBrain Award ceremony.

 

Connect with Lorenzo on LinkedIn

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About the Swiss Startup Association

The Swiss Startup Association (SSA) is the umbrella organisation and the voice of Swiss startups. As a sector-independent non-profit organisation, the SSA gives startups a strong voice vis-à-vis politics, business and the public and works to improve the conditions for startups in Switzerland.
Beyond its political engagement, the SSA fosters a community for startups, recognizing the unique challenges they face. Through networking opportunities, educational sessions, and practical services, the SSA collaborates with industry partners to offer tailored support and valuable resources to guide founders on their entrepreneurial journey.

Join the Swiss Startup Association! Tap into our member benefits, the comprehensive Investor List and get full access to our events. By becoming an SSA Member you enjoy discounted tickets to our Big Founders Dinners and the SSA Founders Day.