Meet Brothers Celebic, Founder and a CEO as driving force of Rating Matters

Please tell us about Rating Matters

Rating Matters is an innovative startup focused on enhancing customer feedback and social media engagement for businesses and offers a solution to generate more customer feedback. We have now also added, AI Google Account management, where we optimize Google accounts, keep them active by posting regularly and use AI to automatically respond to all the reviews.

We are a dynamic team of six sales people and two developers, founded in 2022. Our inception was driven by the need to simplify the feedback process and make social media interaction more rewarding for both businesses and customers. Our goal was to create a system that not only boosts customer engagement but also amplifies brand loyalty and recognition.


Tell us more about your plans for 2023? What is your long-term vision?

In 2023, our focus at Rating Matters was on two key areas: expanding our network and forging strategic partnerships. As a founder, I’m dedicated to broadening my network to gain diverse insights and opportunities. For the startup, a significant goal is to partner with notable organizations like Swiss Post and Local Search, a part of Swisscom. These collaborations aim to enhance our market presence and offer more comprehensive services to our clients.

Simultaneously, we’re honing our digital strategy. Developing our social media channels is paramount to increase engagement and brand visibility. Coupled with this, a major objective is to boost our sales, ensuring a stable and growing revenue stream. This approach aligns with our long-term vision of becoming a pivotal player in revolutionizing customer feedback and social media interaction for businesses.

What has been the biggest success that you have achieved in your startup?
The greatest success for Rating Matters so far has been the potential interest from Swiss Post in utilizing our solution. This significant development indicates the relevance and potential impact of our innovative approach in large-scale operations. Additionally, signing up a private hospital as a client stands as a testament to our system’s versatility and effectiveness across different sectors. These milestones not only validate our concept but also propel us forward, reinforcing our commitment to revolutionizing customer feedback and engagement.

If you could do it all over again, what would you do differently? What are your biggest learnings?

Reflecting on our journey with Rating Matters, there are a few approaches I would adjust if given the chance. Initially, I learned the importance of focusing on project development before diving into the legalities and registration of the company. This approach allows for more flexibility and innovation in the early stages.

Another key learning was the value of delegation, particularly in design. Hiring a professional UI/UX designer proved more cost-effective and efficient than attempting to handle it all in-house. It freed up valuable resources and time, allowing us to focus on core development aspects.

Lastly, the importance of networking cannot be overstated. In hindsight, balancing product development with building a robust network would have provided more diverse insights and opportunities, which are crucial for any startup’s growth and success.

What motivates you to continue your business every day?
My drive to continue with Rating Matters each day stems from a combination of my deep-rooted ‘whys’ and a resilient mindset. Being a startup founder is not a path of ease; it demands a readiness to learn rapidly, excel in problem-solving, and master skills in communication, sales, and marketing. This mindset keeps me anchored even in challenging times.

Additionally, my role as a father to two boys significantly fuels my motivation. They observe their dad relentlessly pursuing his dream, which not only inspires me to set an example of perseverance and dedication but also instills in them the values of hard work and determination.


One piece of advice for someone who is just starting out with their startup?
For anyone embarking on their startup journey, my foremost advice is to prioritize developing your network before fully developing your startup. A strong network provides invaluable support, insights, and opportunities that can significantly shape and enhance your business’s trajectory right from the start.

What does it mean to you to be a member of the Swiss Startup Association? 
Being a member of the Swiss Startup Association, even at the early stages of my journey, has been a remarkable experience. The association exemplifies a strong sense of community, resembling a close-knit family. Members are approachable and willing to provide coaching and guidance, which is invaluable for a new entrepreneur. The networking opportunities within the association are exceptional, offering potential connections with investors and other key industry players. This support and accessibility are instrumental both personally and professionally as I navigate the initial phases of building my startup.


Would you recommend joining the Swiss Startup Association?
Absolutely, I highly recommend joining the Swiss Startup Association, and the sooner, the better. It’s beneficial to become a member as soon as you have a startup idea. The association offers early access to a wealth of resources, guidance, and a supportive network that can significantly influence the direction and success of your startup from its very inception.


Have you ever visited the events of the Swiss Startup Association? 

Yes, I’ve attended the Startup Nights in Winterthur organized by the Swiss Startup Association twice. These events are highly recommended for their insightful content and networking opportunities. They provide a great platform for learning and connecting with like-minded individuals in the startup ecosystem.


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