Education Session Library

In this online session Manuel Hartmann, CEO & Founder of SalesPlaybook and Florian Lussi, COO of SalesPlaybook, share the art of inbound-led outbound sales without relying on SDRs. They explain why “Stumpf ist Trumpf” outbound strategies are outdated and how to establish trust at scale without costly 1:1 calls.

In this online session Elodie Huber and Michel Schmid, from BV4 explained the do and don’ts of valuation, answered the most common questions that startups have always wanted to know, and provided valuable information about valuation techniques, common pitfalls, and key valuation arguments.

In this online session, four experts from Eversheds Sutherland in Switzerland, Germany, Italy, and France explained the process of hiring people in an international setting, including the legal difficulties and challenges. Whether it’s local employment requirements that must be observed or social security payments that must be made, you need to comply with all applicable regulations.

In this session, industry experts Simone Riedel Riley, Head of Technology Fund, and François Requin, CFO of bNovate, share their invaluable insights on what it takes to secure funding from the Technology Fund.

Viktoriya Lombardo and Emanuele Salvinelli, provided key considerations for scaling your finance function with a focus on effectiveness and risk management, highlighted the importance of the credibility of the equity story in today’s “risk-off” environment, and explained what makes a compelling equity story from the perspective of private equity investors.

Diane Freymond shares insights on moving from a small team of 10 to a fully functional workforce of 50 or 100, highlighting specific challenges and prospects. This webinar explores the tactics and knowledge needed to handle rapid team growth efficiently. Gain an understanding of how to preserve your company’s culture, maintain clear communication, and keep your team aligned with your goals, all while expanding quickly. We’ll examine tangible strategies and tactics to turn the challenges of growth into opportunities, ensuring your team continues to be your most valuable resource.

Magda Kern, discussed the most important aspects of a professional and engaging presentation, including two game-changers that could elevate speakers to another level. The webinar provided insights on how to engage the audience, the most important elements for practicing public speaking skills, and tips and tricks for conducting a successful presentation.

Peach Zwyssig, Stefan Bütler and Daniel Faloppa, in the last of the three sessions, share some of our learnings in the areas of management and growth, referring to building a compelling venture building and hiring plan, including a business case with CAC and CLTV in the context of Swiss tech startups, creating a valuation report, and crafting a pitch deck. They also discuss securing early funding for Swiss tech ventures and the funding map. Regarding the creation of the valuation report, we provide insights from our partner Equidam (an external service with 140,000 valuations).

Download the slides: Focus Management & Growth: from Venture Building Plan to Funding, CAC to CLTV in Swiss B2C Fintechs and Data Driven Valuations with Equidam

Kilian Wagner, in this session co-hosted by VIU, talked about advantages and disadvantages, Brand identity: Strategies for building a strong brand, Sustainability: VIU’s commitment to sustainable production, Marketing strategies: Customer acquisition and growth tactics.

Dr. Kamran Houshang Pour, in this session co-hosted by IGE, talked of what is wrong about the sentence “I am happy I’ve patented the design of my brand”, and learn more about the advantages and/or limits of trademarks, designs and patents, how to apply for them and when/if we do need one or more of them.

Download the slides: Everything You Always Wanted to Know About IP

Linus Gabrielsson, in this session co-hosted by CONDA.ch, talked about the advantages of Crowdinvesting from a Startup Point of View, Equity Crowdinvesting Suitability Quick Check, Example of a Current Crowdinvesting Case, Example of Crowdinvesting Process as a Startup.

Download the slides: Crowdinvesting as a source of funding for start-ups

Peach Zwyssig, Dr. Stephan D. Meyer, and Lucas Pelloni in this session co-hosted by Axelra, talked about efficient ways to design and validate your digital product or service and launch an MVP so that you can start generating revenue within 100 days.

Download the slides: Focus Product: Validate in 50 Days, MVP in 100 Days and Pivot successfully 

Dr. Péter Fankhauser and Enzo Wälchli, in this session co-hosted by ANYbotics, talked about the journey of ANYbotics from a research concept to a market leader in autonomous industrial robots, the challenges and breakthroughs in developing and commercializing our innovative four-legged robots, focusing on their impact on industrial inspection processes.

Peach Zwyssig and Lucas Pelloni, in this session co-hosted by Axelra, talked about crucial 4 stages of tech venture building: finding the fit for the customer/problem, problem/solution, solution/market, and business model. They emphasized the core aspects of product, management, and growth and reveal actionable insights.

Download the slides: Actionable Insights of 38 Ventures to Double the Speed until Profitability 

Gina Domanig, in this session co-hosted by Emerald Technology Ventures, shared valuable insights into how to thrive as an entrepreneur, successful fundraising stories, navigating challenges, the future of venture capital and much more.

Laurent Decrue, Nicholas Hänny, Patrick Deuss, and Belén Bolliger, in this session co-hosted by Holycode, shared valuable insights for entrepreneurs at a critical juncture in their startup journey, helping them make informed decisions about the most suitable funding path for their specific circumstances.

Damian Janzi, in this session co-hosted by Swisscom Ventures, talked about how Generative AI differs from traditional AI or SaaS models and what this means for your business; strategies to develop a defensible market position; and what venture capitalists seek in Generative AI startups and how to effectively position your venture for investment.

Download the slides: Navigating the Generative AI space as a startup

Sandra Kobel, in this session co-hosted by Zealy, provided a comprehensive overview of revolutionary marketing approaches, focusing on zealy’s innovative strategies that are transforming accessibility and transparency in the field.

Laurent Decrue, Judith Wemmer, and Gregory Inauen, in this session co-hosted by Holycode, talked about topics such as finding your co-founders, the first hires you need to make, or what pitfalls to avoid. By providing actionable insights and practical advice, the webinar can equip early-stage startup founders with the knowledge and tools they need to build and sustain a successful and cohesive team.

Julian Liniger, in this session co-hosted by Relai, talked about fundraising strategies: Relai’s Fundraising Story: First $5k angel investment in March 2020, first $2m VC check in March 2021, $7m total funding up until now; Crowd Equity: their experiences raising $2m from the crowd; Reflections: What have I learned from 3 years of intense fundraising, what would I do differently next time and why?

Download the slides: How to fundraise and what to consider?

Laurent Decrue, Nenad Nikolic, and Luis Wittwer, in this session co-hosted by Holycode, talked about the the essential steps to build the core flows of your project and demonstrate how to seamlessly integrate various tools through APIs or excel upload/download.

Laurent Decrue and Joël L. Capt, in this session co-hosted by Holycode, talked about the strategies to transform your startup from a zero-revenue prototype into a thriving business with $1 million in Annual Recurring Revenue (ARR).

Matthias Erhart, David Schiller, and Lukas Morys, in this session co-hosted by Revenue Navigator Collective, explore the intricacies of B2B sales and venturing as we delve into the significance of patterns in outbound outreach and closing. Discover valuable insights and key takeaways from industry experts.

Download the slides: Patterns in B2B sales and venturing

Laurent Decrue, Dennis Just, José Amado-Blanco, and Catarina Dahlin, in this session co-hosted by Holycode, talked about the the crucial steps in the product development journey, including ideation, concept validation, and rapid prototyping. Discover the secrets of transforming your innovative concepts into tangible low-fidelity prototypes and navigating the early stages of product development.

Dario Renato Morf and Uwe Scheunemann, in this session co-hosted by Foundera, talked about the pitfalls to avoid when selecting a legal form, as well as how to safeguard your interests, capital, and shares effectively. Furthermore, they showed how to decide on the right moment to incorporate your company in order to mitigate financial risks and save precious time.

Download the handbook: The Right Way to Found Your Company – How to Avoid the Biggest Mistakes

Semih Kaçan, Investment Director of Swisscom Ventures, in this session co-hosted by Swisscom Ventures, talked about SaaS Metrics: why are they important, how to steer them, what is important to VCs, and how can you grow your startup.

Download the handbook: SaaS Metrics Handbook

Aleksandra Corzun, Business Owner & Recruiting Expert at Way Out Consulting AG, in this session co-hosted by Bexio, talked about strategies and techniques that will ensure you find and hire the very best people for your team.

Download the slides: Building a dream team: Proven strategies on how to attract top talent to your startup

Kotryna Kurt, Founder and CEO of Linkedist, in this session, explore LinkedIn growth tactics for startups, focusing on personal branding, content creation, and other strategies for growth with practical insights on leveraging LinkedIn effectively to establish your brand, create engaging content, and execute successful campaigns.

Download the slides: LinkedIn Growth Tactics for Startups

Patrick Griss, Co-Founder and Managing Partner of Zühlke Ventures, in this session, talk about the definition of PMF, what can a founder do to understand PMF, and what are the concrete steps to work towards PMF.

Download the slides: Neglecting Product-Market-Fit: a common and fatal founder mistake

Christian Akeret, Co-Founder and country manager Switzerland of JAROWA, in this session, shared his insights on how manage the transition process from startup to scaleup.

Download the slides: From startup to scaleup: How we managed the transition process – 26.04.2023

Virginie Verdon – Managing Partner at Startup Board Academy, in this session, talks about the role of company’s bodies in Switzerland, what is a high performing board, how to assess the performance, and why your startup should spend time building the right board.

Download the slides: How to set up a high performing BoD for your startup? 19.04.2023

Linus Gabrielsson, Managing Director of CONDA.ch, the Swiss Crowd Investing platform for Start-Ups, Scale-Ups and innovative SMEs, in this session, talks about  how to raise capital from a large pool of investors and gain exposure for your business. Don’t miss out on this opportunity to explore a popular alternative to traditional fundraising methods.

Download the slides: Is crowdinvesting a suitable source of funding for your start-up? 11.04.2023

An education session with Craig Cooper, Investment Director of the Diabetes Venture Fund at Serpentine Ventures, on raising investments for tech startups: Raising Early Stage Capital for Tech Startups (with cases from Healthtech & Medtech).

Craig leads the Diabetes Venture Fund, addressing one of the major challenges of our time by investing globally in early-stage diabetes technology. Previously ran the investment & commercial arm of the AO Foundation, investing in disruptive healthcare innovation globally.

Download the slides: Raising Early Stage Capital, SSA 02.11.2022

Brigitte Kaps, Founder and CEO of Rent a PR and Executive PR companies, in this session will talk on Public Relations for Startups: PR is dead? Long live PR! How Startups can build up their brand successfully with Public Relations.  

Download the slides: Rent A PR SSA 05.10.2022

Manuel Hartmann founded SalesPlaybook in early 2019 after being frustrated about the lack of flexible, affordable, no-bullshit Sales Acceleration Enablement on the market while he built up sales for a Zurich-based startup himself. Over the last 34 months, SalesPlaybook worked with 200+ B2B entrepreneurs to help them hit product-market-fit and accelerate their market traction without hiring expensive salespeople (too) early on.
Download the slides

In this session, Mario Pfeiffer, Digital Marketing Consultant shared his valuable insights about how to build effective SEO strategies that can take startups even further. 

In this session, Joël L. Capt, Founder & CEO of Real Growth Hacking and Alejandro Schmid, Co-Founder & trainer at Growth Academy shared all of their tips and tricks regarding Data-driven Scaling and Rapid Experimentation. 

Download the Growth Hacking: Data-Driven Scaling Slides here

Download the Rapid Experimentation 220623 Slides here

In this session, co-hosted by EO Accelerator, you can join Friederike von Waldenfels, as she shares her own experiences, tips, and tricks about how to scale your B2C business.

Download EO Accelerator’s slides here

Download Friederike’s slides here

This Education Session was held in German

Der Verkauf des eigenen Unternehmen ist ein komplexe Angelegenheit. Lerne über die verschiedenen rechtlichen, strategischen und verhandlungstechnischen Aspekte des Exit und von den Erfahrungen von Andy Schwazenbach (BlackRiver), Jeremias Meier (Bexio) und Fabienne Limacher (Walder Wyss).

Vuk Vegezzi, Senior Associate at BV4 explains what investors focus on when you’re presenting your pitch deck.