In this online session, participants learned how to build and protect a strong trademark strategy for their startup.
Ramon Riebli, Founder and CEO Gaisbock and
Ramin Shafai, Trademark and Design Specialist at E.Blum, shared practical insights on developing trademarks as a strategic business asset, using the Gaisbock case to illustrate real-world challenges and decisions. Attendees gained actionable guidance on strengthening brand protection to support growth and international expansion.
